About
“Writers need to hold a perspective with conviction, without being dogmatic or prescriptive. Authors must present with humility, knowing their information could be incomplete. I am a meaning-maker, who transforms experience into insight. A good writer will always leave readers with something to think about long after they’ve put down the book. If they’ve really done their job well, it will reshape their thinking forever.
I don’t simply write books. I explore questions, process truths and scratch beneath the surface and sometimes I use characters to take you on that journey. Sometimes that character is an object and not a person. The boldest gamble is in getting the world to see your risk-taking as genius instead of fraud. Narratives sold as morality plays of genius are generally just devoid of the shadow, the character flaws and questionable conduct that almost certainly helped drive the success and hype. The challenge for the author who is wanting to shape-thinking is that they stay grounded in what is real and avoid drifting too far off into the abstract.
It is easy for our heroes to get away with revising history, because we tend to love our heroes tidy and our villains obvious. The reality is that very often those who are upheld as heroes, whether individuals or companies, have character flaws or past histories that look very much like the actions of villains. It is this aspect of the psychological theatre of modern capitalism that fascinates me. The challenge for me as the writer is to get the reader to see their hero as a villain. The challenge is to get the reader to drop their existing paradigm and embrace a new way of seeing.
There is no point in writing something, unless it has the potential to change minds. If you read books that only reinforce your existing thinking; you are limiting your perspective. Challenge the status quo, challenge your worldview and you could potentially reshape your outlook positively. I try to write about topics that allow space for some shift in thinking. You never have to actually change your worldview, but at least give yourself the opportunity to understand the otherside.”